Nigerian football legend Austin Jay-Jay Okocha, has signed a contract as a new brand ambassador for ‘Xiaomi’, to represent its latest smartphone. According to the company, the ambassador agreement represents Xiaomi’s ambition to establish a leadership position in the future of the mobile industry by revamping almost every facet of its business in Nigeria and beyond Africa.
Austin Jay-Jay Okocha has been appointed as a brand ambassador for « Xiaomi » by the mobile device manufacturer, to support the bold move in the mobile device industry in Nigeria and beyond Africa. The company, however, expressed confidence in the deal with the former Nigerian international, saying he was an excellent choice for the modern products it has in the range, especially the yet-to-be-launched ‘Redmi Note 10’.
Reacting, Austin Jay-Jay Okocha expressed his delight, « I am honoured to be associated with the world’s top 3 mobile devices in Nigeria, Xiaomi. If Xiaomi was not a great company and served as an engine room to create value, all this would not be happening. » « I am happy to be part of the brand and hope that the company will grow during the contract period and that the company will want to do more. I believe in long-term relationships, » he added.
Xiaomi Nigeria’s marketing manager, Somoye Habeeb, said the company could not think of a bigger name than former Austin international midfielder Jay-Jay Okocha. « We launched Xiaomi-Nigeria, two years ago with Redmi Note 7, then we launched Redmi Note 8, in October 2019. In 2020, we launched the Redmi Note 9 series and today, the company was planning to challenge the boundaries of the Nigerian mobile industry with the Redmi Note 10 series, » he said.
He revealed that no other person represents ‘Redmi Note 10’ in Nigeria better than Jay-Jay Okocha, with good stories and memories, in the various European leagues and in the colours of the Super Eagles