It was reminded Wednesday Senegalese media that they are banned from advertising for skin depigmentation products, very popular with women in this country of West Africa despite their danger.
« The diffusion, by the audio-visual media (radios and televisions), of advertisements relating to the products of depigmentation, is forbidden by the law », indicated Wednesday the National Council of regulation of the audio-visual (CNRA) in a communique reminding a law on the press voted in 2017.
« The violation of this text explains the observations sent by the CNRA to radio and television, stopping the broadcast of all advertising messages relating to depigmentation products and to invite publishers who have not yet signed contracts for sponsorship or others, to refuse any advertising offer relating to these products « , adds the Council in its call to order to the audiovisual media.
Skin-lightening creams, based on corticosteroids and very powerful depigmenting agents, continue to be successful in this country where many women use them despite regular warnings from health care professionals.
In Dakar in particular, posters boasting cleaners are visible on many arteries.
Health experts regularly warn about the risks of skin cancer, hypertension and diabetes with the use of these depigmentation products.
Debates are regularly organized in the local media during which these specialists advise against this practice called locally « xessal » (thinning the skin in Wolof language, one of the most spoken in the country).
Many women claim to use « xessal » because, according to them, men prefer those with fair skin.
The phenomenon of depigmentation exists in several countries in sub-Saharan Africa and in the black diaspora.