A campaign on road safety in Africa features former footballer Didier Drogba, who is also an ambassador for the International Automobile Federation and sponsored the campaign on Wednesday in Abidjan. The continent has the highest road mortality in the world
Didier Drogba, to encourage to be careful on the road. The former Ivorian soccer star sponsored, yesterday Wednesday in Abidjan, a campaign on road safety in Africa where more than 250,000 people are killed on the roads each year, the highest rate in the world.
« I am proud to be African. But it breaks my heart to know so many lives lost on our roads in Africa, » said at the ceremony the former Chelsea striker, who has been appointed in 2019 as an ambassador of the International Automobile Federation (FIA) to promote road safety in Africa.
According to France 24, this campaign, which will be deployed across the continent, features Didier Drogba in one-minute videos giving advice on the dangers of drunk driving, seatbelts or speed limits.
Didier Drogba road safety campaign
The African continent – despite having only 2% of the world’s car fleet – has a road death rate of 26.6 per 1,000 inhabitants, the highest road death rate in the world, well above the global average (of 17.4 ‰).
Traffic accidents are the leading cause of death in populations aged 5-29 years…