The Paris SG on Wednesday formalized a three-year partnership with Rwanda, a contract whose amount has not been specified and which commits the club to promote tourism in this country of East Africa.
« We have the ambition to build a powerful partnership to value the impressive transformation of Rwanda, » said Marc Armstrong, director of sponsorship for PSG, quoted in a statement from the club.
The double champion of France is the second football club to engage in the « Visit Rwanda » campaign, after Arsenal, which signed such a partnership in May 2018.
Over the last 25 years, Rwanda has gone from a country sadly known for the tragedy we experienced to one of the most dynamic countries thanks to its energy
On his Twitter account, the PSG has published a first video showing its headliners Kylian Mbappé, Neymar or Mauro Icardi promote tourism in Rwanda, a country traumatized by the genocide that killed 800,000 people between April and July 1994, mainly among the Tutsi minority, but whose economy is one of the most flourishing in Africa.
« Over the past 25 years, Rwanda has gone from a country sadly known for the tragedy we experienced to one of the most dynamic countries thanks to its energy, creativity and innovations, » commented Clare Akamanzi. , at the head of the Rwanda Development Council.
The contract will bring a new source of income to PSG. On the side of Rwanda, it is an additional visibility for the country led by an iron hand since 1994 by Paul Kagame. Credited with the spectacular development of a bloodless country at the end of the genocide, the 62-year-old leader is also accused of flouting freedom of expression and suppressing opposition.
The partnership provides for PSG players to visit Rwanda, reporting their visit on social networks. They will also carry the « Visit Rwanda » mark on the back of their training and pre-match suits. The slogan will also be visible on the sleeve of the jerseys of the women’s team.
Such a partnership has already been established between the East African country and the English club Arsenal. Estimated at $ 40 million, the transaction caused a stir at the time, particularly in the Netherlands, one of the 15 countries that provide external assistance to Rwanda, as part of the fight against poverty.
Popular tourist destination, Rwanda is one of the three countries in the world where it is possible to see the mountain gorillas, with the Democratic Republic of Congo and Uganda.