Ivorian Didier Drogba, a former football star, has been named ambassador of an International Automobile Federation (FIA) campaign to promote road safety in Africa, the organizers said on Monday.
Baptized « Safe steps, road safety in Africa », the campaign will last two years, will include across Africa, videos, road signs, websites …
« Although the continent accounts for only 2% of the global car fleet, 20% of all road deaths worldwide are in Africa. The road fatality rate is the highest in the world and 44% of the victims are pedestrians and cyclists, « said Jean Todt, president of the FIA and special envoy of the UN Secretary-General for Road Safety.
He praised Didier Drogba’s « outstanding personality, notoriety and popularity throughout Africa, which is a major asset in changing the behavior of road users and thus reducing the number of deaths ».
The former international striker and ex-captain of the Ivorian elephants ended his career in November 2018 at 40 years old.
« Children and pedestrians are the most vulnerable. We are required to further protect our people by raising awareness and instilling good practices to save lives. The numbers are alarming. It seems obvious to me personally to be involved in such a cause, in order to be able to change things more quickly « Didier Drogba responded.
The FIA and the Drogba Foundation will drive the campaign.