Since entering the music industry, Tanzanian singer Diamond Platnumz has done more than just sing and write songs. The King of Bongo Flava has proved to be a leader, a mentor, an ambassador and, more recently, a teacher. Over the weekend, he travelled to Burkina Faso for a concert, a pretext for giving some ‘Swahili’ lessons.
During the two-day tour of Burkina Faso, Diamond Platnumz performed songs, most of which are in ‘Swahili’, a language spoken in Uganda, Rwanda, Burundi, Northern Mozambique and, to a lesser extent, Malawi, Zambia and South Sudan. Something that most people saw as an initiative to teach the Kiswahili language to other African nations.
In a video clip he shared on social media, Diamond Platnumz is seen performing his song ‘Yope’, a chorus in Kiswahili that he performed in French at the same time. Following his performance, his manager, Babu Tale, entrusted him with teaching Kiswahili across Africa. « Keep working to promote Kiswahili in Africa, » he told Diamond Platnumz.
Babu Tale’s sentiments were supported by other social media users, who noted that the Bongo Flava star did indeed deserve respect for what he has done across the continent. « I’m really sorry to hear that, » commented one fan. The recent concert in Burkina Faso comes at a time when the Tanzanian singer is trying to break into francophone countries to expand his musical empire.
In his bid to reach the French market, Diamond Platnumz, who has just signed a lucrative multi-billion dollar contract from Itel Africa, a phone manufacturing company, has collaborated musically with several artists from the Democratic Republic of Congo, including legend Koffi Olomidé and Innoss’B.