On the occasion of the celebration of the 12th anniversary of professional football, the former marketing manager of the Senegalese Football Federation, Pape Massata Diack, invited the state authorities to reflect on the transformation of Senegalese football.
The lack of sports infrastructure in Senegal was at the heart of discussions during the panel of the National Association of Sports Press held this weekend on the occasion of the celebration of 12 years of professional football. To this end, the former marketing manager of the Senegalese Football Federation, who spoke on the subject, invited the State to set up a guarantee fund for the construction of regional stadiums that meet international standards. If Senegal wants to have 14 regional stadiums, the State must set up a fund so that there is a bank guarantee. In parallel, it must find means in other more developed countries, look for investors who will be in charge of managing these infrastructures so that they can recover their investment within 4, 5 or 6 years, » said Pape Massata Diack. He said he was dismayed by the fact that no Senegalese stadium has been approved by the African Football Confederation to host the 2022 World Cup qualifiers in Qatar.
The son of Lamine Diack recalls that football is an industry that is developing day by day and that swallows up 630 billion dollars worldwide every year. A football club is judged by the quality of the player, the nature of the show, the communication and promotion, the sporting performance, the human capital and the record of the club. Profits in football come from ticketing and television rights, » he said. Stressing that in Africa, sport is financed by the States, especially at the elite level. In the case of Senegal, sport lacks resources, it is even relegated to the background. Worse, the budget for sport has not yet reached 1%. To this effect, clubs have enormous difficulties in financing, » he notes, regretting this. Pape Massata Diack invites us to reflect on the transformation of football, which is increasingly financed by the fans. It is only the fans who make football develop. For example, in European countries such as England, the public has a very important weight on the clubs. English fans are ready to support their team in any way. Fans have a double role to play, firstly they contribute to the profits of the clubs with entrance tickets or subscriptions in the stadiums, and secondly with the purchase of shirts, scarves, etc. The most important thing is that they push the team to the top », he says.