Global audio streaming service Spotify has revealed the most listened to African artists and songs in the world, ahead of ‘Africa Day’ on Tuesday 25 May 2021. The list is based on streaming figures from March to May 2021. They include Burna Boy, Nomcebo Zikode, Aya Nakamura and Master KG.
Nigerian Afrobeat artist Burna Boy has become the most listened to African musician in the world, followed by French-Malian Aya Nakamura and Seether, a South African band from Pretoria. The most listened to song in the world produced by an African artist is « Copines » by Aya Nakamura. Justin Bieber’s collaborative hit ‘Loved By You’ with Burna Boy and Master KG’s ‘Jerusalemema’ with Nomcebo Zikode, came second and third respectively.
The most listened to musicians outside South Africa were Seether, Master KG and Die Antwoord. The most listened-to songs by South African artists were ‘Jerusalem’, followed by Seether’s hits ‘Fake It’, ‘Broken’ and ‘Remedy’.
In addition, Spotify will this week feature top African artists on its Global X playlist. The playlist is a key part of Spotify’s Global Cultures Initiative, which promotes culturally diverse music from around the world. Artists featured on the playlist include Davido (Nigeria), Sarkodie (Ghana), Lady Du (South Africa), Sauti Sol (Kenya), Mohamed Ramadan (Egypt) and Diamond Platnumz (Tanzania)…
« Spotify has always celebrated Africa’s abundance of talent and diversity, » said Phiona Okumu, Spotify’s head of music for sub-Saharan Africa. « Now, with Spotify’s presence across Africa, we will continue to use the power of the platform to promote African creators to a global audience, » he added.