The chain NCI (New Ivorian channel) launched on Thursday on digital terrestrial television (TNT), thus becoming the first private channel in the Ivorian audiovisual landscape.
“We are a general chain with new blood targeting all socio-professional categories. We will offer programs, television news as well as series and films, « Ismael Koné, general manager of the channel, whose main shareholder is Loïc Folloroux, the son of Dominique Ouattara, first lady of the island, told AFP. Ivory Coast.
« We have 420m2 of studios here in Abidjan, we employ 150 people, » said the DG, noting that many programs would be produced locally.
The channel will also be broadcast on Canal Plus and Star Times bouquets as well as on the Orange platform.
Seven channels, including three public Ivorian Radio Television (RTI), have obtained concessions on TNT whose launch announced in 2019 has lagged far behind.
« Around 65% of Ivorians will receive DTT by the end of the year with a target of 95 to 100% by 2020, » promised Ivorian Prime Minister Amadou Gon Coulibaly in February.
The emergence of private television in Côte d’Ivoire will put an end to a monopoly of more than 50 years on the audiovisual RTI, much criticized by the opposition.
The High Authority for Audiovisual Communication, responsible for building a liberalization of audiovisual in the country, had launched in 2016 a call for tenders for ten private televisions on the TNT network.